The ‘Gift of Light’ campaign, launched in 2013, supports Conexus programs such as VisioCheck, its screening program, as well as its Mobile Vision Clinic program, a free program that provides in-school non-dilated eye exams and prescription glasses to children. The Mobile Vision Clinic exams are performed by state licensed optometrists and, if prescribed, students are able to choose their very own pair of glasses and a Conexus optician will return a few weeks later to distribute the glasses.
“Right here in our backyard, we know that poor vision is a barrier to a child’s success,” said Tim Gresham, Conexus CEO. “We also know that the vast majority of children in our region did not visit an eye care professional before starting the school year, so our vision screenings and Mobile Vision Clinic programs are a critical component to that child’s chance at success because studies indicate that about 80% of what a child learns in a normal classroom setting is through their vision.”
“Over the years, the ‘Gift of Light’ campaign has had numerous variations, but a partnership with Virginia Eye Institute, VEI, has always been the cornerstone,” explained Jeff Baldwin, Conexus Communications Director. “This holiday season, we are proud to continue that relationship with VEI and we are extremely excited to add our friends at James Limousine and WRIC-TV 8 to the mix.”
“When so many of us Richmonders think of the holiday season, one of the first things that comes to mind is the Tacky Lights,” added Gresham. “Because of Conexus, thousands of children will see these lights clearly for the first time this year!”
Read more HERE, or donate to the campaign HERE.