Conexus and Comcast Spotlight joined together to show support for our friends at DreamsFactory, who made a significant donation to the production of our PSA for the Eyes of The Future Campaign.
On December 16th, DreamsFactory premiered the short version of their first film, The Gift. The Hollywood Glamour -themed premier took place at Richmond’s famed Byrd Theatre, where guests got their first look at the visually stunning film.
Thank you DreamsFactory for including us in your special night. We were pleased to share in your success and show our support to the DreamsFactory family as they have shown their support to the mission of Conexus.
Conexus, in partnership with Comcast Spotlight, has been working for over a year to develop a branding and messaging campaign to help the general public gain a better understanding of the role vision plays in the lives of our children.
Our eyes have the ability to communicate...to learn...to love. 80% of what our children learn in school is through vision, and 1 in 4 children has a vision problem significant enough to impact learning. At Conexus, our mission to ensure that all children reach their fullest potential by eliminating undetected and untreated vision problems as barriers to success.
We hope that our message will resonate with parents and educators across the region, and that the community will respond with support for our programs — whether it be financial support, an advocate within the school system, or a voice in the General Assembly. Vision problems in children are prevalent. With all of the challenges facing our children today, from hunger to homelessness….poor vision is something we have the power to fix and change the life of a child forever!
The generous support of Dr. Robertson has allowed Conexus to move our exciting Eyes of the Future concept from paper to production. We began this process in October of 2014 and have been working with the unwavering support and marketing expertise of Comcast Spotlight, together with the amazing creative minds of Dreams Factory. Comcast Spotlight and Dreams Factory have committed countless hours and their own very generous contributions to transform this amazing idea into reality. It’s been truly rewarding to see everyone’s hard work, commitment, and passion towards children’s vision come together to create a truly stunning visual of the importance of vision in helping children reach their fullest potential. We are excited to share the final product in the weeks and months to come!
Dr. Bo Pegram, Conexus Board Chair, and Roxane Gilmore, Vice Chair, accompanied President and CEO Tim Gresham on a visit to Dr. Pat Robertson to share the exciting plans for Conexus programming and the impact on Virginia’s children. After learning more about our important work and organizational needs, Dr. Robertson made a very generous gift to support a $57,250 matching component to the Cabell Foundation’s $114,500 1:1 match, along with an additional $42,750 to support the production of a 30-sec. commercial, Eyes of the Future, which will demonstrate the significant value of good vision as it pertains to helping our children reach their fullest potential. Dr. Robertson’s very generous support will have a lasting impact on the work of Conexus as we work to expand our reach!